{"id":7997,"date":"2026-04-28T09:36:21","date_gmt":"2026-04-28T09:36:21","guid":{"rendered":"https:\/\/guidly.fr\/?p=7997"},"modified":"2026-04-28T09:38:31","modified_gmt":"2026-04-28T09:38:31","slug":"ia-et-tourisme","status":"publish","type":"post","link":"https:\/\/guidly.fr\/en\/blog\/ia-et-tourisme\/","title":{"rendered":"AI and Tourism: How is AI transforming the traveler experience?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7997\" class=\"elementor elementor-7997\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d34787c e-flex e-con-boxed e-con e-parent\" data-id=\"4d34787c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb5b6af elementor-widget elementor-widget-text-editor\" data-id=\"2eb5b6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-image size-large is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-7999\" src=\"https:\/\/guidly.fr\/wp-content\/uploads\/2026\/04\/article-blog-1024x683.png\" alt=\"\" srcset=\"https:\/\/guidly.fr\/wp-content\/uploads\/2026\/04\/article-blog-1024x683.png 1024w, https:\/\/guidly.fr\/wp-content\/uploads\/2026\/04\/article-blog-300x200.png 300w, https:\/\/guidly.fr\/wp-content\/uploads\/2026\/04\/article-blog-768x512.png 768w, https:\/\/guidly.fr\/wp-content\/uploads\/2026\/04\/article-blog-18x12.png 18w, https:\/\/guidly.fr\/wp-content\/uploads\/2026\/04\/article-blog.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6383d44 e-flex e-con-boxed e-con e-parent\" data-id=\"6383d44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-369afb8 elementor-widget elementor-widget-text-editor\" data-id=\"369afb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">The tourism sector is undergoing rapid transformation. Between the digitalization of travel itineraries, evolving traveler expectations, and the search for increasingly immersive experiences, tourism stakeholders must reinvent themselves. At the heart of this transformation lies <strong>artificial intelligence (AI)<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Long perceived as a futuristic innovation, AI is now establishing itself as a concrete tool for the tourism industry. According to several recent studies, <strong>Nearly 80% of travelers already use AI-based tools to plan or enhance their trip<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\">But beyond the fads, real questions arise:<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">How does AI concretely impact tourism today? And above all, how can professionals leverage it to enrich their offerings without losing their authenticity?<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a6ec62 e-flex e-con-boxed e-con e-parent\" data-id=\"2a6ec62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8692a7 elementor-widget elementor-widget-text-editor\" data-id=\"b8692a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Maturit\u00e9 digitale et attentes clients : Pourquoi l&rsquo;IA est devenue le nouveau standard ?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92517e4 e-flex e-con-boxed e-con e-parent\" data-id=\"92517e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b78a7 elementor-widget elementor-widget-text-editor\" data-id=\"d0b78a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">By 2026, AI is no longer a technological curiosity, it&#039;s the standard: <strong>80% of travellers now use it to plan or enhance their stay<\/strong> <em>(Source: FCM Travel)<\/em>.<\/span><\/p>\n<p><span style=\"color: #000000;\">This figure hides a fascinating paradox. Today&#039;s traveler seeks two seemingly contradictory things: access to rich, contextualized expertise and complete freedom in their exploration. 851% of tourists want more flexibility in their itinerary (Source: TravelTech).<\/span><\/p>\n<p><span style=\"color: #000000;\">In other words, he wants to be guided\u2026 without feeling constrained.<\/span><\/p>\n<p><span style=\"color: #000000;\">And that&#039;s often where the experience becomes fragile.<\/span><\/p>\n<p><span style=\"color: #000000;\">Once the guided tour is over, the traveler often finds themselves alone facing an unfamiliar city, with signs that are difficult to access, fragmented research, or content that lacks context.<\/span><\/p>\n<p><span style=\"color: #000000;\">It is precisely in this space that artificial intelligence finds its value.<\/span><\/p>\n<p><span style=\"color: #000000;\">Non pour remplacer le guide, mais pour prolonger son r\u00f4le.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebcd72a e-flex e-con-boxed e-con e-parent\" data-id=\"ebcd72a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0899d61 elementor-widget elementor-widget-text-editor\" data-id=\"0899d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" contenteditable=\"true\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"\u00c9crivez ici...\">L\u2019IA au service de l\u2019humain : Transformer les limites logistiques en opportunit\u00e9s\u200b<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f0d175 e-flex e-con-boxed e-con e-parent\" data-id=\"9f0d175\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5092d elementor-widget elementor-widget-text-editor\" data-id=\"ce5092d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">L\u2019enjeu n\u2019est pas d\u2019opposer l\u2019humain et la technologie, mais de les articuler intelligemment.<\/span><\/p>\n<p><span style=\"color: #000000;\">AI now makes it possible to overcome several structural limitations of traditional tourism.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d91371f e-flex e-con-boxed e-con e-parent\" data-id=\"d91371f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faf7544 elementor-widget elementor-widget-text-editor\" data-id=\"faf7544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"notion-enable-hover\" style=\"color: #000000;\" data-token-index=\"0\">D\u00e9passer la barri\u00e8re des langues \ud83d\udd20<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df450e2 e-flex e-con-boxed e-con e-parent\" data-id=\"df450e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4025120 elementor-widget elementor-widget-text-editor\" data-id=\"4025120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Did you know that <strong>over 60% tourists<\/strong> admit to not understanding all the subtleties of a visit in a language other than their own?<\/span><\/p>\n<p><span style=\"color: #000000;\">For many international travellers, language remains a major barrier to accessing heritage sites.<\/span><\/p>\n<p><span style=\"color: #000000;\">AI-powered solutions now make it possible to offer multilingual, contextualized content adapted to each visitor&#039;s level of understanding.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0452103 e-flex e-con-boxed e-con e-parent\" data-id=\"0452103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-724a727 elementor-widget elementor-widget-text-editor\" data-id=\"724a727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Assurer une continuit\u00e9 d\u2019accompagnement 24\/7 \u231a\ufe0f<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbed254 e-flex e-con-boxed e-con e-parent\" data-id=\"cbed254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f79461 elementor-widget elementor-widget-text-editor\" data-id=\"0f79461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">A human guide brings emotion, transmission, and anecdotes.<\/span><\/p>\n<p><span style=\"color: #000000;\">But he cannot be present at all times.<\/span><\/p>\n<p><span style=\"color: #000000;\">AI, on the other hand, can extend the experience after the visit:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">During an impromptu evening stroll<\/span><\/li>\n<li><span style=\"color: #000000;\">During free time in the destination<\/span><\/li>\n<li><span style=\"color: #000000;\">When a traveler wishes to explore a place discovered earlier in greater depth<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cb95f0 e-flex e-con-boxed e-con e-parent\" data-id=\"7cb95f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a32c27d elementor-widget elementor-widget-text-editor\" data-id=\"a32c27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Personnaliser les contenus en temps r\u00e9el \ud83d\udcf2<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66ba8a5 e-flex e-con-boxed e-con e-parent\" data-id=\"66ba8a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72086b2 elementor-widget elementor-widget-text-editor\" data-id=\"72086b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">This is one of the great strengths of generative AI.<\/span><\/p>\n<p><span style=\"color: #000000;\">The same content can take several forms:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">more academic for a history enthusiast<\/span><\/li>\n<li><span style=\"color: #000000;\">more narrative for a family<\/span><\/li>\n<li><span style=\"color: #000000;\">more concise for a traveler in a hurry<\/span><\/li>\n<li><span style=\"color: #000000;\">more fun for children<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">The experience becomes tailor-made.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff76578 e-flex e-con-boxed e-con e-parent\" data-id=\"ff76578\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7604bf elementor-widget elementor-widget-text-editor\" data-id=\"a7604bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Gagner en efficacit\u00e9 op\u00e9rationnelle \ud83d\udcc8<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0edbf22 e-flex e-con-boxed e-con e-parent\" data-id=\"0edbf22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-740c57c elementor-widget elementor-widget-text-editor\" data-id=\"740c57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">AI is also transforming the production of tourism content.<\/span><\/p>\n<p><span style=\"color: #000000;\">Where previously the creation of digital journeys required weeks of production, some solutions now allow content to be digitized in just a few clicks.<\/span><\/p>\n<p><span style=\"color: #000000;\">With up to 80% reduction in production time or costs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16ce654 e-flex e-con-boxed e-con e-parent\" data-id=\"16ce654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30e8e23 elementor-widget elementor-widget-text-editor\" data-id=\"30e8e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Towards enhanced tourism thanks to Guidely<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a5003b e-flex e-con-boxed e-con e-parent\" data-id=\"8a5003b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4123fe elementor-widget elementor-widget-image\" data-id=\"f4123fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"696\" height=\"327\" src=\"https:\/\/guidly.fr\/wp-content\/uploads\/2026\/04\/Logo.svg\" class=\"attachment-large size-large wp-image-7925\" alt=\"Logo guidly svg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6704bcd e-flex e-con-boxed e-con e-parent\" data-id=\"6704bcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f1b42 elementor-widget elementor-widget-text-editor\" data-id=\"f8f1b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">It is to respond to this change that <strong>Guidly<\/strong> was created.<\/span><\/p>\n<p><span style=\"color: #000000;\">Guidly est une application pr\u00e9sente dans 190 pays et 12 langues. Notre technologie d\u2019IA g\u00e9n\u00e9rative permet aux professionnels du tourisme d\u2019offrir un <strong>personalized private guide<\/strong> to each of their customers, directly on their phone.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cfc0a2 e-flex e-con-boxed e-con e-parent\" data-id=\"8cfc0a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bae5125 elementor-widget elementor-widget-text-editor\" data-id=\"bae5125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Why is this approach appealing to tourism stakeholders?<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Adaptability:<\/strong> Content that can be adjusted according to the visitor&#039;s profile, tone, or language.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Global coverage:<\/strong> Accompany your clients everywhere, without exception.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Modernizing the offering:<\/strong> A digital solution that enhances the customer experience and boosts brand image.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">By joining Guidly, you are not replacing humans. You are offering your clients the best of both worlds: the expertise of your tours and the innovation to support them every step of the way.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b3da4d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default acm_section_full right\" data-id=\"1b3da4d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6201de59\" data-id=\"6201de59\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17fb769c elementor-widget elementor-widget-text-editor\" data-id=\"17fb769c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Don&#039;t let your customers explore the world without a voice to guide them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59fcaaa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default acm_section_full right\" data-id=\"59fcaaa1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15ad8743\" data-id=\"15ad8743\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52d4b62b elementor-align-right elementor-widget elementor-widget-button\" data-id=\"52d4b62b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/0970113d.sibforms.com\/serve\/MUIFAA0li9f4UCF0leLcvbw9W6H8ef58nJrBp8YW67bbQiaVhT6DFMT1R_6Gd93wRpQ_8m3g8DW85OUgOQaNW33klnRIF9Wvc_jWh1_aLxGOuQC2xlgIWnjuppviLbnSTz_6C9-rre9VPdtdYaMNbWn1nJw-Vz9q6yeKx5nGM8TwNHNghcsdFOihXKoZz8sxqxU3hP0fMZtKgzai\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-down\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm-32-316v116h-67c-10.7 0-16 12.9-8.5 20.5l99 99c4.7 4.7 12.3 4.7 17 0l99-99c7.6-7.6 2.2-20.5-8.5-20.5h-67V140c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download our presentation brochure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-562e818c\" data-id=\"562e818c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3346cc6a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"3346cc6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=fr.guidly.app&#038;pli=1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a personalized demonstration<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5c23296 e-flex e-con-boxed e-con e-parent\" data-id=\"5c23296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc016a elementor-widget elementor-widget-text-editor\" data-id=\"ecc016a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Innovation in the service of satisfaction<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4552b5a e-flex e-con-boxed e-con e-parent\" data-id=\"4552b5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edeabd9 elementor-widget elementor-widget-text-editor\" data-id=\"edeabd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">The future of tourism is not digital, it is augmented. Integrating AI into your offering transforms a simple visit into an immersive, seamless, and personalized exploration: you offer your customers the freedom to discover the world at their own pace, with the security of quality information.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2cfb60 e-flex e-con-boxed e-con e-parent\" data-id=\"a2cfb60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6da5dfe elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6da5dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/guidly.fr\/en\/voyage-experience\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus sur Guidly<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le secteur du tourisme conna\u00eet une transformation rapide. Entre la digitalisation des parcours , \u00e9volution des attentes voyageurs et recherche d\u2019exp\u00e9riences toujours plus immersives, les acteurs du tourisme doivent se r\u00e9inventer. Au c\u0153ur de cette mutation se trouve l\u2019intelligence artificielle (IA). Longtemps per\u00e7ue comme une innovation futuriste, l\u2019IA s\u2019impose aujourd\u2019hui comme un outil concret au [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-7997","post","type-post","status-publish","format-standard","hentry","category-professionnels","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA et Tourisme : Comment l&#039;IA transforme l\u2019exp\u00e9rience des voyageurs ?<\/title>\n<meta name=\"description\" content=\"Comment l\u2019IA transforme-t-elle le tourisme ? 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